For the last few years, more and more gambling companies have started sponsoring Premier League Clubs. English Premier League is one of the most sought out football tournaments which is followed not only by sports enthusiasts from UK itself but also from all over the world. In order to take benefit from the popularity of this sporting event, many gambling companies are now sponsoring major league clubs.
It is a very strong marketing tactic by these companies. This allows them to reach a large number of sports enthusiasts and attract them to put their business to their way. There are many betting companies which have sponsored football clubs with multi-million contracts.
While football betting is the main product that these companies advertise at the moment, it will be no surprise if we start seeing other products as well in the future. With the increasing popularity of live casino games, for example, there might be a push on that product. There are more and more sites today advertising live casino games which is an indication that this is something that the gambling companies might want to promote even more. According to www.bestuklivecasinos.co.uk, an authority site in the live casino’s industry / live casino games, one of the main reasons for their popularity is the feeling of fairness and trust that players get from playing the game with live dealers.
Some of the clubs which have such lucrative deals with gambling companies include the following.
West Ham United
West Ham United is currently sponsored by Betway. This sponsorship started in 2015 and is valid for three years. This deal comes with a sponsorship of twenty million pounds. Betway is a global sports betting company with interests in online casinos, sportsbook and poker sites. This company provides services to their clients in UK, Malta, Italy, Denmark, Belgium, Germany and Ireland.
Stoke City FC
Stoke City is currently sponsored by Bet365. This company is one of the oldest sponsors of football clubs with their current contract starting in 2012. Bet365 paid Stoke City more than one million pounds in the year 2012. During sessions of 2014-15 and 2015-16, this company paid more than three million pounds on monthly basis to this club. This close relation between Stoke City FC and Bet365 can also be attributed to the fact that the current owner of this team also has a lion’s share in the equity of Bet365.
Burnley FC at present is sponsored by Dafabet. This company started its sponsorship program for football clubs in the 2012-13 season of Premier League when they supported Everton and West Bromwich Albion. In seasons of 2013-14 and 2014-15, Dafabet sponsored Aston Villa and their logo became part of their jerseys. In 2015-16, Dafabet sponsored three football clubs namely Blackburn Rovers, Burnley and Sunderland. For the year 2016-17, this company promoted Burnley to carry their logo in Premier League. Currently, Dafabet is sponsoring Burnley FC with sponsorship worth more than two and a half million pounds.
Crystal Palace FC
In 2017, Crystal Palace made a multiyear contract with ManBetX a UK based betting company. This deal is considered to be eighth largest deal every done between a company and a football club for the Premier League. ManBetX can be described as a gaming company which have interests in sports betting and caters to their client from all over the world. This company is in the business for the last ten years and this is their first ever deal with one of the major football clubs.
Newcastle United FC
Newcastle’s sponsor is a Chinese gambling company called FUN88. Before that Wonga sponsored this football club but was replaced in 2017. The three years contract between the two sides is worth eight million pounds per year. FUN88 is in gambling business since 2008 and they have previously sponsored Tottenham Hotspur FC and Burnley FC.