Liverpool Slam Dunk new deal

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Liverpool Football Club have today announced a multi-year deal with the company that makes Dunkin Donuts.

The Reds announced the deal with American company Dunkin’ Brand Group Incorporated prior to manager Brendan Rodgers’ pre game press conference.

The deal will see them take over as Liverpool’s official tea, coffee and bakery providers.

Liverpool Managing Director Ian Ayre is convinced that this deal is a sign of the Reds strengthening their presence around the world and he says the deal is  “right at the top of the key partnerships we have.

The Dunkin’ Brands Group produce Dunkin’ Donuts and Baskins Robbins ice cream.

“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names,” said Billy Hogan, the club’s chief commercial officer.

“Fans across the globe will benefit from this partnership as Dunkin’ Brands look to expand their business in locations including the UK and Asia.

With Liverpool announcing a large commercial deal, fans will hope that additions to the playing staff are just around the corner.

My view is that Fenway Sports Group have kept to their word and are now making Liverpool Football Club a hugely marketable investment. The more money they bring in the more should be available for Brendan Rodgers to invest in strengthening the first X1 and squad overall.

For more on this story please visit The Liverpool Echo Online.

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