West Ham’s Ambitious Pursuit of Chelsea’s Broja

In a move that’s stirring the transfer market, West Ham United have set their sights on Chelsea’s talented striker, Armando Broja. As FootballTransfers reports, “Chelsea striker Armando Broja is a January transfer target for West Ham United.” At 22, this Albania international is not just on the radar of the Hammers but is also desired by several Premier League clubs.

Broja’s Rising Profile

Broja’s estimated transfer value of €20.5 million reflects his potential, despite a cruciate ligament tear that sidelined him for months. Since his return, he’s netted one goal in eight Premier League appearances this season. His promising performances, particularly during a loan spell at Southampton, where he scored nine goals, have kept his stock high. However, Chelsea, facing their goal scoring challenges, seem more inclined to seek solutions elsewhere rather than relying on their academy graduate.

West Ham’s Goal Drought

West Ham’s pursuit is born out of necessity. As the stats stand, they’ve only scored 26 goals in 16 league matches. David Moyes, the team’s manager, is under pressure to boost the attacking capabilities of his squad. “Only Manchester United have a lower total among clubs presently in the top half of the standings,” as FootballTransfers highlight in their article, which confirms West Ham’s need for further firepower. Furthermore, the uncertainty surrounding Michail Antonio’s future and his declining form this season has intensified the need for a new striking force.

Transfer Market Rivalries

Broja’s acquisition won’t be straightforward. The competition for his signature is expected to be fierce, given his growing reputation. West Ham’s previous endeavours to strengthen their attack, including a failed attempt to secure Arsenal’s Folarin Balogun, and the signing of Mohamed Kudus from Ajax, who has been used predominantly in a wider role, underline their ongoing quest for a central striker.