Tired of punching below your weight? Looking for ways to boost your business’ revenue?
While you might be toiling real hard for your business’ growth every day, there’s a factor which can make or break your business in the long run.
We all know how some clients help us sustain and some of them make us grow. In this post, we are focusing on those big clients who’ll make you grow.
Here are some tips to help you bag those big fish and move on to the next level with them.
4 Killer Tips to successfully win Big Clients
Selling to bigger prospects can be difficult. No doubts about that. They have very specific needs. They demand quality at every step. And it can take time to finalise any deal.
But at the end of the day, they are business, right? Which is one big reason why they are important and why you should go the extra mile to bring them aboard?
If you’re trying to win bigger clients, we’ve got four tips to make your life a little easier:
1. Stand apart
Your competitors might be trying a hundred ways to win over that big prospect, which is completely normal. The question is ‘should you do the same?’
Think of it this way. You are the owner of a big company. Every day you receive a hundred emails from suppliers or strategic partners wanting to do business with you. Most of those emails either look similar or are too generic. How likely are you to respond to most of those offers?
The point is you need to do something different. Either reach out to a different person or reach out in a different way. Something has to be different.
Your first aim is to grab attention.
2. Be relevant and take timing into consideration
Another important factor that you need to consider is the timing of your offer.
No company would be interested in signing up for your Christmas packages in January. You need to take the time to understand what your prospects need and when they need it.
The best part is that it is really easy to do so. All you need to do is set up Google alerts to be notified about relevant press releases and news relating your target clients.
This will help you craft more relevant pitches for your potential clients.
3. Don’t be obvious
The worst thing you can do with your sales pitch is to be obvious about it.
While it might seem strange, trying to make a sale the very first time you contact a prospect will land you nowhere, but in the spam box.
Remember what we said before? Hundreds of your competitors are flooding your prospects with sales pitches. So why would you just do what they’re doing? Instead of pitching, try to be of help!
Keep observing your prospects using Google alerts. As soon as you find them struggling with an issue that you can help them with, reach out.
A simple call talking about the news and offering to share a helpful resource would do.
This will make them believe that you want to help.
4. Network better
The next thing on the list is networking.
Your aim is to connect with important people in your industry. This way you’ll get to interact with people who can either become your clients or refer your business to their clients or friends.
But how do you do it? Simple. Look for seminars and events in your industry?
Such events are generally organised and attended by businesses looking to network. You can do that too.
After the first meeting, keep in touch with your prospects. At this point, you’ll realize the importance of corporate hospitality to win a big client.
While owning a business is a great deal of work, scaling it to the desired heights is another challenge in itself.
Landing those bigger clients might be hard work, but it’s definitely worth the effort. By following these tips, you’ll stand a great chance of working with businesses who can help you scale and grow your company.